In the world of marketing, not everything is always as it seems. Relying on your intuition is definitely part of the game, but knowledge is also power, as they say. There is legitimate science and a ton of data to back up the best and most successful marketing strategies. Here’s our definitive list of the 23 most shocking digital marketing statistics
23 Most Shocking Digital Marketing Statistics
1. Young adults between the ages of 18-34 are the most likely age group to follow a brand on social media. Keeping this demographic in mind when creating your social media strategy goes a long way. (MarketingSherpa)
2. As of 2015, there are now more than 50 million small businesses using Facebook Pages to connect with their customers. ( Facebook). The power of Facebook for small business cannot be underestimated.
3. According to several studies, the best time to post on Facebook and get the most engagement is 3:00 p.m. on Wednesday. Other times that see high click numbers are 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (HubSpot)
4. In 2016, marketers spent $17.5 billion dollars of their ad budgets to reach users on their smart phones and tablets. (eMarketer)
5. By 2019, 80% of world’s internet traffic will come solely from video. In the US, video will account for 85% of total internet traffic. ( Cisco) I’ve said it before and I’ll say it again; If video is not a major component of your company’s marketing strategy, it’s time to jump on the band wagon!
6. 52% of users on Twitter reported they expect to receive a response from brands they review or engage with. And of those users, more than half said they expect to receive a response in under an hour! (Search Engine Watch). Time is of the essence guys.
7. On average, sending personalized emails versus generic improves click-through rates by 14% and conversion rates by 10%. ( Aberdeen)
8. 40% of all accounts and 8% of messages sent on social media channels are spam. (Businessweek ) This is super important to remember when trying to engage your audience on platforms like Instagram and Twitter. The average user has a ton of spam to sift through in their feeds every day and it’s crucial to stand out.
9. Emails with personalized subject lines, such as a first and/or last name, are 26% more likely to be opened. (Campaign Monitor)
10. in 2015, nearly 68% of emails were opened on a mobile device. 42% those were specifically opened on an iPhone. (Marketing Land) Failing to optimize your email campaigns for mobile devices is one the biggest pitfalls for marketers.
11. You may not have ever thought about the number of form fields on your website, but as it turns out more is not necessarily better. A company called Imagescape reduced their number of form fields from 11 to 4 and increased their conversion rate by 120%. (Unbounce) Wowza!
12. 82% of B2B and B2C companies use email technology as part of their marketing strategy. (Campaign Monitor)
13. In a recent survey of young adults ages 18-21, the response rate of direct mail was a measly 12.4%. (Compu-mail) Yikes! That’s a daunting statistic, but don’t throw out all your postcards and door hangers just yet. The same company also found out that, “Direct mail with digital ads yield 28% higher conversion rate.” Not too shabby. Phew, that was a close one.
14. “For every $167 spent of direct mail in the US, marketers sell $2095 in goods”.(Compu-mail) Those are FANTASTIC numbers. It’s easy to get bogged down in percentages of ROI, conversion, and open rates. Sometimes you just need to see some good old fashion dolla signs to put a little pep back in your step!
15. 62% of consumers who received a piece of direct mail in the last three months ultimately made a purchase. Often times consumers just need to be made aware of your products or services. (Small Biz Trends) Maybe they’ve been looking for a realtor or mechanic in their area and you came right to their door!
16. Further more, according to the Direct Mail Association (DMA), nearly two-thirds of consumers have made a purchase at some point in their life because of a direct mail piece they received.
17. Additionally, 70% of customers have re-started a relationship with a brand because of a piece of direct mail. (Direct Mail Association)
18. For every $92 marketers spend acquiring customers, only $1 is spent converting them into an actual sale. ( Econsultancy) Why is that? Many marketers make the mistake of thinking they’ve closed the sale too soon. Investing advertising dollars into the conversion process is just as necessary as attracting the customer to begin with.
19. 57% of all B2B marketers report conversion rates as the most useful metric for analyzing landing page performance. ( Ascend2) We definitely agree with them on that!
20. 50% of all Google search queries are four words or longer. (Propecta). This statistic really drives home the importance of long tail keyword research. If you want to really target the right customers, it’s crucial to use specific keywords. For example, use “top online women’s clothing brands” instead of just ,”women’s clothing”.
21. in July 2015, Moz and BuzzSumo did a joint study to analyze the shares and links of over 1 million online articles. The two found that and found that long-form content, articles consisting of 1,000 words or more, consistently received more shares and links than shorter form content. (Moz).
22. In 2017, Hubspot found that 61% of marketers reported improving SEO and growing their organic presence as their top two inbound marketing priorities. (Hubspot) We couldn’t agree more! Many of our customer’s come to us citing these two as their top concerns.
23. Twitter is often the trickiest social media platform to master for many businesses. And for good reason! According to Moz, your tweets likely have the life-span of a “short-lived fruit fly” – a mere 18 minutes. (Moz)