We’ve officially turned the corner. We’ve past Halloween, the leaves are falling from trees, there’s pumpkin spice in literally everything, and it is now socially acceptable to put up holiday decor around your home or business. So it’s time to spice up your direct mail marketing campaigns for the holidays. This may seem tricky depending on whether you’re marketing to businesses or consumers, but fret not! Here are 10 simple (and jolly) ways to ensure your business makes the most of the season.
10 Simple Ways to Add Cheer to Your Direct Mail Marketing Efforts
1. Get involved in a community event.
Take time to participate in an event such as a Thanksgiving dinner for the homeless and promote your businesses’ support of your local community. Plan a half day for your employees to volunteer at a food pantry or participate in a 5k. But be sure to share photos on Instagram and Facebook.
2. Start planning well in advance of Black Friday and Cyber Monday.
Don’t let turkey day sneak up on you. Have a clear plan of action and create a calendar. Businesses and consumers get busy during the holiday season. So make sure you are giving plenty of notice and reminders for special sales or coupons.
3. If appropriate for your business, create a gift guide.
Is there anything more stressful than shopping for gifts for family and friends? Not to mention your Father in Law, your boss, or your account executives? So why not relieve some of your customer’s stress by doing some of the leg work for them?
4. Tis the season for Social Media.
Focus on your businesses presence on Pinterest, Instagram, and Facebook. Make use of those holiday hashtags! 67% of consumers that use Pinterest say they use the site to plan for the holidays.
5. Engage in giving back.
Consider donating a portion of your profits this quarter to a local nonprofit or community organization.
6. Promote a holiday only sale or coupon
Use the holiday season to promote a coupon with a set end date. Free shipping is especially popular during the season of cheer. Ain’t nobody got time to go to the mall.
7. Give away small branded gifts
Give away small promo gifts like holiday magnets, hot chocolate, etc.
8. Send holiday greeting cards
Send your customers greeting cards with special coupons or just to say thanks. Bonus points if they’re personalized.
9. Promote Small Business Saturday
Small Business Saturday is Saturday November 25, 2017. Make sure you don’t miss this opportunity if you’re a small business owner or supporter.
10. Create a sense of urgency.
The seasons come and go quickly. Be sure to emphasize this to your customers with your direct mail marketing campaigns.
We get it, the holiday season is often busy, hectic, and chaotic for consumers and businesses alike. But it can also be a super lucrative time of year if you have a solid plan of action for your direct mail marketing efforts. So get to it! You have a lot of coupons to cover in snowflakes and glitter. (Just kidding, kind of.)
Cheers to the merriest marketing season of all!