HIGHLY TARGETED & EFFICIENT.
One of the biggest benefits of direct mail marketing is that it’s super targeted. You can select your audience based on a number of demographic targetting tools in any combination. The result is a higher response rate with less money spent on an audience that is actually interested in your product/service.
The results of a direct mail marketing campaign are highly measurable according to The U.S. Postal Service. It requires no guesswork, and the results are almost immediate.
Direct mail is one of the most cost effective marketing tools available to a business. You can create rich, colorful designs to attract a response from your customers for just pennies. You don’t have to break the bank to get results!
Direct mail provides multiple avenues to communicate with your customers. Mail can generate a sale directly, but it also serves as a way to generate leads and gather valuable customer information.