As of 2015, iTunes had over 271,000 different podcasts listed in their directory. Businesses have started to embrace podcasting in the last couple of years and it shows no signs of slowing down. There’s a show for quite literally anything you might be interested in or want to know more about. In the world of marketing, theres tons of options of great programs to get hooked on. If you’re feeling a little lost in the sea of great shows out there, we’ve got ya covered! Here’s US Direct’s Essential Digital Marketing Podcasts of 2018.
USD’s Essential Digital Marketing Podcasts of 2018
1. Louder Than Words
Louder Than Words is an incredibly inspiring and entertaining podcast hosted by the Director of Growth at Litmus, John Bonini. Bonini interviews creatives, marketing professionals, CEO’s, and everything in between. His interviews are insightful and packed with tons of great growth hacking and marketing tips and tricks. Bonus, he’s funny and clever to boot.
2. Slacking Ambition
Need a little push to chase your dream career? Slacking Ambition is less marketing specific, but still an excellent show to check out if you’re feeling a little stuck. Host Matt Wells interviews various individuals who are going after the life they want and making the changes necessary to reach their potential. Episode 53, Never Settle, is one of our personal favorites.
3. Ask Pat 2.0
Ask Pat 2.0 is a podcast for entrepreneurs of any kind, but specifically for those in the online biz. Host Pat Flynn also runs another extremely popular podcast called Smart Passive Income (ranked #1 in the business category on iTunes). Ask Pat is a weekly show where Pat coaches and sheds his wisdom upon aspiring online entrepreneurs. This podcast is as entertaining as it is chock full of useful information on topics such as blogging, internet marketing, SEO, startups, and more.
4. Call To Action
Call To Action is a weekly podcast by Unbounce showcasing marketing success stories from a wide range of different professionals. Tune in every Wednesday to hear interviews with industry leaders on copywriting, blogging, SEO, A/B testing, and PPC marketing.
5. Social Media Marketing
Social media marketing is probably one of the trickiest types of digital marketing to master. You have to be extremely quick on your feet to keep up with the latest trends on Instagram, Facebook, and Twitter. Michael Stelzner’s show, Social Media Marketing, is an excellent resource if you want to dive head first into the world of content marketing. Stelzner covers everything from the nitty gritty of Facebook’s algorithm to live video and how to engage users on Twitter.
6. Copyblogger FM
Copyblogger FM is a short form weekly show hosted by CCO of Rainmaker Media Sonia Simone. Simone covers, “emerging content marketing trends, interesting disasters, enduring best practices, and the occasional rant.” She is a fiery pink haired seasoned marketer with tons of great advice for the novice marketer and the veteran. She’s entertaining to listen to and often features other knowledge marketing experts on her show. Check it out!
7. Seth Godin’s Startup School
If anyone is ubiquitous with marketing and internet start ups, it’s Seth Godin. Godin is an entrepreneur, speaker, and the author of 17 books. Startup School is a live show recorded back in 2012. Godin spent three days with 30 entrepreneurs coaching them on each of their unique projects and guiding them as they navigate the start up world. Bonus: Godin has a new podcast project called Akimbo that just launched in February that’s totally worth a listen!
8. The #FlipMyFunnel Podcast
This show is hosted by founder of the #FlipMyFunnel movement, Sangram Vajre. If you’re unfamiliar, Vajre started the movement back in 2015 when he realized, “the traditional lead-based funnel was inefficient for driving real revenue.” On his daily podcast, Vajre interviews a variety of truly fascinating sales and marketing leaders and discusses topics like marketing technology, content marketing, B2B sales, and more.
9. Confessions of a Marketer
Confessions of a Marketer is a weekly show hosted by Mark Reed-Edwards, a former tech marketer turned entrepreneur. On each episode he interviews a different marketing professional and covers a wide range of topics. His show is thought provoking, informative and he does an excellent job of asking the right questions. Also, Edwards has got that radio voice locked down!
10. Digital Marketing Podcast
Digital Marketing Podcast is a program created byTarget Internet, a digital marketing company that helps train organizations and individuals to be successful marketers. The show is hosted by CEO Daniel Rowles and Producer Ciaran Rogers. Every two weeks Daniel and Ciaran discuss all things digital marketing. They cover the latest trends as well as feature interviews with the leading marketing experts. If you’ve got a road trip coming up this show is a great one to get hooked on. They’ve got over 100 episodes in their archives.
11. SEO Podcast: Unknown Secrets of Internet Marketing
Unknown Secrets of Internet Marketing is rated as the most popular SEO podcast on iTunes, and for good reason! If SEO optimization makes you want to hit your head against a wall, this show is an excellent resource. When diving into the world of SEO It’s tough to know where to start. But luckily your hosts Matt Bertram and Chris Burres are literal experts on the topic. Each episode is chock full of answers to all the most common internet marketing questions. iTunes calls it, “effortless SEO education”. You can say that again!
12. Marketing Over Coffee
“Marketing Over Coffee is a gem – a great podcast that I look forward. Chris and John are true marketing insiders and continue to deliver amazing content show after show. I’d highly recommend MOC to anyone who is wants to learn more about how to walk the talk in digital marketing.” – Michael Seaton
13. Hack to Start
This show was created by Podcast newbies Tyler Copeland and Franco Varriano. But you would never know this is their first show. Hack to Start is an entertaining weekly podcast featuring techies, innovators, and designers who’ve hacked their way to success.
14. Marketing School by Neil Patel
Neil Patel is an incredibly successful entrepreneur and a New York Times best selling author. Also, Patel’s blog has over 1 million monthly subscribers. His podcast, Marketing School by Neil Patel, will teach you everything you need to know about business, digital marketing, and sales. Marketing School is a short format 10 minute show with new episodes daily.
15. Ask Amanda About Marketing
Ask Amanda About Marketing is a show about digital PR, content marketing, and strategy. Amanda Milligan is the branded content manager for Fractl. On her show she answers any and all of your most burning marketing questions and sheds her years of wisdom on her listeners. Episodes air weekly.