Digital marketing is still in it’s infancy, relatively speaking. Theres a million different ways to accomplish your goals and effectively engage your audience. But if you want to truly maximize your potential, organization is key. There’s nothing worse than wasting tons of precious time sifting through photos, blog posts, and other marketing collateral trying to find what you need. How does one accomplish this you ask? Say it with me now: content calendars.
Why Are Content Calendars Useful?
Content calendars are an incredibly useful organizing tool for any marketer. In this day and age, there are so many different digital channels business use to reach their audiences. Blogs, YouTube, Facebook, Instagram, Twitter, Pinterest…the list goes on and on. If you don’t have a way to organize all of your content and platforms, things can get confusing fast. Content calendars are a relatively new tool in business and there’s tons of different ways to create them. They can be made using Google Sheets, Excel, or any similar program that allows for collaboration. Many companies have entire teams of digital marketers and content calendars help to streamline the publishing process and keep everyone on the same page. Additionally, It’s great to have a birds eye view of your entire digital marketing strategy so you can better spot your strengths and weaknesses.
How To Create A Content Calendar
Before you jump right in, it’s best to have a rough idea of what items you want to be included in your calendar. Take a minute to do a rough inventory of what channels you use the most frequently, what kinds of content you publish, and a few themes or keywords. What are your teams’ objectives for your digital marketing strategy? Jot down your weekly and monthly goals so you can easily move them into a spreadsheet. Next you need to decide how far out you want your calendar to go. I recommend organizing your content calendar by quarter. You can be pretty detailed but also be able to visualize a few months at a time. This way, you can plan well in advance for events and holidays and not miss any great opportunities to engage your audience.
Google Sheets is probably the simplest and most user friendly platform available for creating a content calendar. Especially if your team already uses Google Drive for other projects, this is a great way for everyone to collaborate easily.
Examples We Love
Social Media Holidays You Don’t Wanna Miss
A great way to drive traffic to your channels is by participating in social media “holidays.” Things like, National Margarita Day, National Star Wars Day, Donut Day….etc. Many users find relevant content via hashtags. So If you can figure out a way to create relevant content and use these hashtags, you are likely to see a huge surge in engagement. It can be tricky to figure out how to relate your business to donut day, but it’s possible! Heres our list of the top 15 you don’t want to miss in 2018.
2018 Social Media Hashtag Holidays
1.National Pizza Day- February 9th
2. Employee Appreciation Day- March 2nd
3. April Fools Day- April 1st
4. Star Wars Day- May 4th
5. Cinco De Mayo-May 5th
6. Mothers Day- May 13th
7. National Donut Day- June 1st
8. Fathers Day June 17th
9. National Dog Day- August 26th
10. Talk Like a Pirate Day- September 19th
11. International Coffee Day- September 29th
12. Halloween-October 31st
13. World Kindness Day- November 3rd
14. Thanksgiving- November 22nd
15. New Years Eve- December 31st
FREE Social Media Calendar Template
So Hubspot is one of our favorite digital marketing resources. They put together this free social media calendar template. Check it out!