You’ve slaved away for months meticulously designing your website. You’ve worked out every last kink and you couldn’t be more satisfied with the fruits of your labor. You set up your Google Analytics account. You dutifully waited the 24 hours for the tracking code to work it’s magic and start collecting data on your website. But now you’re staring at your computer screen obsessively refreshing your Google Analytics page over and over again looking for any signs of website traffic….
No site visits. Not a single one. What gives?
I’m going to sound like a sage old grandma of the internet for a second, but humor me. It takes a great deal of time and patience to increase your website traffic. With billions of websites currently on the internet, it can take months, if not years to make your way to the top. Not what you wanted to hear, I know I know. But! There are a handful of practical things you should definitely be doing today to help your site climb to the top of Google’s page ranks. Here’s our definitive list of the top 10 proven tactics to increase website traffic:
Top 10 Ways To Increase Your Website Traffic
1. Say It With Me: Social Media Is Your Friend
Never underestimate the power of promoting your website or blog on all social media channels. Especially moving into 2018, many organizations have predicted an unprecedented rise in social media advertising for businesses. The Social Media Examiner reported, “Instagram is growing fast among businesses; 15 million businesses were using Instagram in July 2017 (which is nearly double of the 8M businesses that used Instagram in March 2017), and 80% of Instagram accounts follow at least one business.” Also, making good use of relevant hashtags is an excellent way to find users that would be interested in your content.
2. Optimize Your Content for SEO
Sometimes what you don’t know WILL hurt you. Ahem, that sounded a little threatening, sorry. Depending on what platform you’re using to build your website, there’s a wealth of different pluggins and apps that will help you to analyze your website and understand how your content is performing in search engines. (Our top picks are Yoast, SEMrush, and Google Keyword Planner, to name a few). Invest some time into researching the ins and outs of SEO, it will pay off in the long run. In short, there’s many many factors that contribute to excellent search engine optimization. But at minimum, your website should load quickly, be easy to navigate, and contain high quality valuable content that your readers are looking for. Also, it’s crucial that your site is mobile ready.
3. Paid Facebook Advertising/ Remarketing
Times they are a changin’. Facebook’s algorithms just aren’t as simplistic as they used to be. With so much noise and advertising cluttering up everyone’s feeds, it’s not enough to simply post links to your website anymore. You don’t want just anyone to see your ad, you want the right people to see it. In fact, many businesses have reported they received almost no traffic on their Facebook page until they started using the paid advertising features. If you’re going to spend time promoting on Facebook you should definitely consider allocating some of your advertising dollars to paid ad campaigns. It’s more than worth it!
4. Write Share Worthy Eye Catching Headlines
When you search for something, how do you determine which link to click on? You don’t spend more than a few seconds looking at your list of options before choosing one, right? So that means you have mere seconds to hook your reader enough to motivate them to click on your link, amidst a sea of others with likely similar headlines. So spend time crafting your headlines. Make sure they’re compelling and relevant to what your readers are searching for. Research similar articles or blog posts to ensure you’re not just regurgitating what’s already out there. Add something new and fresh to the conversation. Hubspot wrote an excellent and helpful article on how to craft the perfect headline.
5. Use The Right Long Tail Keywords
Long tail keywords are something of a buzz word in the world of marketing. But what are they? Long tail keywords are simply keyword phrases containing 3-5 words that further refine a search query. For example, your keyword might be “email” but a long tail keyword could be “email marketing campaign”. Using long tail keywords on your website or blog can help make your content more visible to users on search engines. If you search “real estate” you’ll likely get well over a million results, but if you search for “real estate companies Irvine”, you’ll get much fewer results but more specific to what you’re searching for. If you use long tail keywords successfully, they can be a great tool for connecting your website to the right audience.
6. Create An Email Marketing Campaign
Speaking of email marketing campaigns, there are many great advantages for using this type of advertising. According to the marketing company Monetate, “email marketing drives more conversions than any other marketing channel, including search and social.” Whoa, those are fightin’ words! While the accuracy of this statistic is debatable, email marketing has long been a highly effective method for targeted advertising. Email marketing is easier today now more than ever. With apps like MailChimp, you can even create and send campaigns directly from your smart phone. It’s a great way to get the word out about your website to all of your contacts. Don’t be afraid to ask your friends to share your content!
7. Blog Your Tail Off
In 2017 there were an estimated 440 billion blogs on the internet. (Is that even a real number?!) And that number only continues to grow as many businesses are now joining the blogosphere, and for good reason. Google is now ranking websites that contain blogs higher than websites that contain only static content. Blogging has become nearly ubiquitous with any successful marketing strategy. It’s not enough to just churn out a high volume of content, however. Search engine crawlers are highly skilled at ranking only those sites with the highest quality AND highest volume of content at the top of their pages. According to Tech Client, websites with a blog tend to have 434% more indexed pages. Whoa!
This infographic by Medium might surprise you. It reveals the ideal length preferred by readers to generate the most traffic is approximately a 7 minute read, around 1600 words. Long form journalism prevails!
8. Use Google Analytics To Tweak Your Content
Google Analytics is an incredibly powerful tool to help determine what changes you need to make to your website to increase traffic. (So much so we even wrote an entire article about it! ) Google Analytics allows you to see and track a pretty incredible amount of data. Over time as you make changes and add content, you’ll be able to see what was effective and what wasn’t.
“15 MILLION BUSINESSES WERE USING INSTAGRAM IN JULY 2017….NEARLY DOUBLE THE 8M BUSINESSES THAT USED INSTAGRAM IN MARCH 2017..”
9. Take Things Offline To Find Local Leads
When trying to get the word out there about your website or blog, don’t underestimate the power of good old fashion print advertising. Come up with a catchy tag line or hashtag, get a few hundred well designed stickers or postcards printed and start leaving stacks of them around town. Think about where your potential readers are likely to hang out; coffee shops, local restaurants, or bars. People might pick them up simply because no one can resist free swag or because they’re curious to know more about you. This is also a great way to get people to be free brand advocates for you as they could share a photo of your sticker or your hashtag on social media.
10. Invite Influencers to Guest Blog
Relatively new to the world of marketing is the phenomenon of influencer marketing. So what is influencer marketing? It’s simply a form of advertising where you partner with key leaders or “influencers” in your industry. You might invite them to “takeover” your Instagram account for a day, give them a free product in exchange for a review, or invite them to be a guest contributor to your blog. Inviting an influencer to contribute to your blog is an excellent way to drive traffic. If someone searches that person’s name or company, you’ll now be associated with them and those search results. You could also send emails to a few influencers asking them to participate in an interview which you could then turn into an article or blog post.