These days, there are so many avenues available to get involved in the vlogging game. Most of us have incredibly powerful smart phones in our pockets all day, and we should absolutely be capitalizing on their convenience and capabilities. Research shows that marketers must start incorporating video into their strategy if they want to reach consumers. According to a study by Cisco, by 2019 video will represent 80% of all internet traffic. Thats only a year a way folks. With the rise in popularity of Facebook Live and Instagram Stories, we are well on our way to that statistic.
So what is vlogging? And how does one get started? Glad you asked! Keep reading to find out everything you need to know to get started.
Vlogging: A Beginners Guide To Video For Business
Vlogging is the colloquial term for video blog. A video blog is a form of content marketing where most or all of the content is in the form of video. A quick internet search will send you into a rabbit hole of youtube channels on any and every subject imaginable. There are travel vlogs, political vlogs, and most recently business vlogs. Here are a few simple tips and tricks to get started on creating video blog for your organization or business.
Decide On Your Platform
The very first decision one must make before diving into video production, is deciding where you want to host your content. Facebook Live, YouTube, and Instagram are all great places to start; especially if you have little to no experience with video production. Each channel serves different purposes and it’s important to first know what you’re going for.
Do you want to give your followers or clients daily tips? Instagram is a great channel for short 30 second clip videos. You can easily use your smart phone to create short informational videos that align with your brand. Instagram offers basic editing that should be sufficient if you want a no fuss option.
If you want to update your followers on changes to your business or start a discussion on a topic, Facebook live, a great tool thats growing in popularity, is best for this purpose. Facebook Live is a good way to get instant feedback from your followers and create a community around your brand
Starting a YouTube channel requires the biggest investment of time, but if you get enough of a following you could eventually get paid to do it! It all depends on what your goals are for video. So spend some time thoroughly thinking through that first.
Create A Content Calendar
Step two is to create a framework for your content creation. Decide how often you can realistically create and post content. Starting off small is a good rule of thumb. For example, start by posting a monthly Facebook Live update, or post on Instagram 2 to 3 times a week. Also, decide on a theme or topic(s) for your videos. If you’re stuck, do a little YouTube browsing to see what kind of content your competitors are creating. But be sure your content is original and is adding something new to the conversation. Check out our article on content calendars for more info on the topic.
Shoot Your Video
This is where things can get a little dicey. But don’t worry! You definitely do not need to invest in thousands of dollars worth of cameras, lighting, and microphones to get started with video. At least not at first. Your videos should definitely be high quality and well lit if you want to engage the biggest audience possible. But luckily there are plenty of ways to accomplish this on the cheap. As you get more established in video production, it would be wise to invest in decent equipment. But to start, a smart phone, a small tripod, and room with good natural light will do just fine.
Shoot a few short practice videos and share them with your coworkers. Get a healthy amount of good honest feedback and make changes. Do at least a couple of “rough drafts” before posting on social media or YouTube. For example, start with a short 1 minute “tips and tricks” video and post to Instagram. See how the video performs and track engagement.
Commit to your content calendar. Keep yourself on schedule and if you’re going to post videos on Friday’s, try to post every Friday. The more content you have published, the easier it will be to see how each video is doing and analyze performance. You will likely get a good amount of insight into what times of day earn you the most likes and comments, as well as some feedback on the content itself.
Don’t be Afraid to Ask Your Followers For Feedback
Facebook Live is a great platform to start a discussion. Engage your audience by asking directly for feedback on your content. Ask users what they like and what they dislike. Also, don’t be afraid to ask users for ideas for future videos and suggestions on what they would like to see more of. Plus, seeing feedback in real time gives you instant data on how your videos are performing.
Speaking of data, tracking your video contents performances across your various channels is one of the most crucial but overlooked parts of producing video content. How are you supposed to know whats working and whats not if you don’t take the time to examine the data? Luckily, Facebook in particular makes this super easy. Their built in analytics tool, Insights, contains a wealth of information including engagement, followers, likes, and reach. This tool is a great way to get a birds eye view on your entire video strategy.
Use this data to your advantage. If your video posts are earning you the most engagement on Wednesdays at 3 pm, capitalize on that. Post more videos at that time and day and see if your following increases.
Extra Resources for Creating Video For Business
If you’d like a little more in depth information on specific camera equipment, content ideas, or vlogging in general, check out the following links!