Social media can be a difficult beast for even the most seasoned instragramer to tame, but it doesn’t have to be! There is actually quite of bit of research out there on what works and what doesn’t on social media. So especially if social media is a part of your marketing strategy, you’ve got to have a data backed game plan. Don’t know where to start? Here’s our definitive social media checklist: 5 tips to social success.
Your Definitive Social Media Checklist: 5 tips to Social Success
1. Engagement is King
One of the biggest mistakes made on social media is failing to engage your followers. You get into the groove of creating content and regularly posting, which is great, but you cannot forget to actually interact. This is truly the most important part! Your social media profiles will only serve their purpose if there is a human element to them. The whole point is to gain a loyal following for your brand. People want to interact with people, not bots. So be sure to respond to comments, like other posts, and start conversations whenever the opportunity arises.
2. Schedule Content and Save Time
We’ve written several articles on this very topic. Don’t try to cram in time each day to come up with clever quips and photos to post on Instagram. Spend a day or two coming up with content for at least two weeks that you can schedule in advance. This serves multiple purposes. First, you stay active and engaged on all your social media channels. Second, it ensures your brand’s voice stays consistent across your channels as well.
3. Develop Your Brand Persona
This is also an often overlooked element of social media strategy. The more you can create a persona that’s consistent across all your channels, the more dramatically your following will increase. Platforms like Instagram are built around the idea of creating a story and weaving a narrative. It’s far more compelling for users to feel like they’re following a holistic cohesive brand, instead of just a mess of disconnected content.
4. Contribute Something New to the Conversation
Contributing new content on social media is no small feat, but it’s not impossible. There are literally millions of users on Twitter and Facebook and the amount of content on those sites daily is staggering. It won’t do you any good to just regurgitate what your competitors are already posting, so don’t do it. It IS risky to do something original but it will pay off in the long run. Find your own voice and personality and stick to it.
5. Target Your Audience
The internet is a big vast world of information, videos, articles, photos, etc. The list is endless. So don’t make the mistake of trying to cast too wide of a net. Figure out who exactly it is you are trying to engage and hone in on that type of consumer. This will be a far better use of your time then trying to be everything to everyone. If your business is primarily targeted at families or married home owners, your social media profiles should reflect that. Resist the urge to pander to millennials or young people if that’s not who you’re trying to reach. Your social media strategy should be just as well thought out as the rest of your marketing plan. Make social media an extension of what you already know and do.
So in conclusion, don’t let social media totally derail the marketing strategy you already have in place. Social media should compliment what you’re already doing that works, not hindering it. So if you don’t know where to start, start with these five things and you’ll be on your way to 100k followers before you know it.